CAREER

Emily Teele: award winning expert in consumer experience, behavioral loyalty, CRM, personalised marketing and more.
Track record of delivering business and consumer impact, through innovative and creative strategies-- supported by insights and data.
Proud to be recognised as an equality-focused, enterprise leader.

I’ve always had a curiosity for brands -- how they are formed, how they evolve, but mostly how they are discovered, embraced, and remembered by the consumers they serve.

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." –

Maya Angelou

Em @ Work

Nike Inc.
Senior Director: Membership, Services & Experiences (Global)
Nike Direct and Marketplace Partners

"Emily is a fierce leader and forward thinker. She leads by example, with a vision and enthusiasm that makes people want to follow her. Emily is a creative force who is many steps ahead. She is continuously pushing Nike to think in new ways. She is a driver of positive change in an area of the business that need transformation. Emily is a champion for equity in the workplace, willing to have courageous conversations with peers and managers when she identifies opportunities to create a level playing field. Emily doesn’t earn respect because of her title but because she stands for something bigger than herself."

- VP Marketplace Development

Currently leading a team of 30+ international marketeers at Nike's EHQ. Teams span Innovation (sustainability, gaming, all-abilities) Lifecycle and Member Growth Marketing, and Pureplay Accounts (Zalando, ASOS, AboutYou)

Also overseeing EMEA's Digital Marketing Transformation: a multi-year initiative aimed at modernising Nike's marcom tools, consumer content strategy, and cross-channel processes -- with the goal of delivering increasingly personalised and relevant experiences to members at scale.

Uber
Creative Director: CRM
Triggered, Personalized Marketing
Rider, Driver, Uber Eats, Credit Partnerships

"Emily has an incredible ability to make an impact by scaling her ideas and passion through others. She is an expert in customer-centric practices, as well as a holistic marketer with the power to connect dots across channels and orgs. As a leader Emily is optimistic, solutions oriented and deeply committed to her people. She sets stellar example for all of us through resilience, operating with integrity, and a high quality bar. People who work with Emily describe her as “supportive” “visionary” “tenacious”. I’ve been blown away by how she was able to hit the ground running and contribute to so many teams/project across Marketing. I wish we had 20 more people like Emily on the team."

- VP / CMO Marketing

Williams-Sonoma Inc.
Enterprise Loyalty Leader
Launched "The Key", oversaw west elm credit card

"Emily is consistently striving for the best outcome and one that encompasses many points of view from across the organization. She embodies all of our WSI values, specifically around the spirit of innovation and championing programs that return shareholder value and propel the organization forward in new and productive ways. Her enthusiasm and passion are contagious and it is these traits that have enabled her to drive her work forward as fast and as successfully as she has so far."

- VP Marketing

Sephora
Affiliate & Loyalty Marketing
Beauty Insider (VIB Rouge Experiential Rewards)

"Emily’s ability to learn the affiliate industry and immerse herself in it so quickly helped us to meet Sephora's goals around branding, sales and traffic in what at the time was a new space. Her vision, organization and relationship building skills also set her apart in the minds of publishers. She is fast study, and a huge asset".

- Rakuten, Linkshare Exec Partner

"Emily is one of the best partners that I've worked with - driving the Retail and Brand strategy to achieve tremendous results for the Sephora Beauty Insider program. Through her obvious passion and dedication, our collaboration remained distinctive and consistent from coast to coast, helping the Bumble x Sephora partnership became ground-breaking to the Hair Category."

- LVMH, Partnership Director

The CRMC
Advisory Board Member
(2015-present)

CRMC is an annual Chicago-based conference for CRM, Engagement, Personalization and and Marketing executives. The CRMC is held each Spring in beautiful downtown Chicago.

Registration available at www.thecrmc.com

Why Consumer Engagement?

Recognition is at the heart of being.
As Gertrude Stein said, "I am because my little dog knows me."
True connection is about interaction, and the feeling of being seen and heard.